Job Description: Digital Marketing SpecialistPosition

Digital Marketing Specialist

Role Summary

We are looking for a results-driven Digital Marketing Specialist to drive brand awareness and generate high-quality leads through digital marketing campaigns. The ideal candidate should have hands-on experience in Meta (Facebook & Instagram) advertising, performance marketing, website optimization, and digital marketing strategies that improve online visibility and customer acquisition.

Key ResponsibilitiesDigital Marketing
Plan, execute, and optimize Meta (Facebook & Instagram) advertising campaigns.
Develop and implement digital marketing strategies to generate qualified B2B and B2C leads.
Monitor and optimize campaign performance (CPL, CTR, CPC, ROAS).
Conduct A/B testing for ad creatives, audiences, and landing pages.
Improve website visibility through digital marketing initiatives.
Build and manage high-quality website backlinks.
Manage Google Analytics, Google Search Console, and Meta Pixel.




Analyze campaign performance and provide actionable insights through periodic reports.

Required Skills
Meta Ads Manager (Facebook & Instagram)
Performance Marketing
Google Analytics (GA4)
Google Search Console
Website optimization
Backlink building
WordPress or similar CMS
Solid analytical and communication skills

Qualifications
Bachelor's degree in Marketing, Business, or a related field.
2–5 years of experience in Digital Marketing.
Proven experience in performance marketing and lead generation.

Key Performance Indicators (KPIs)
Qualified leads generated
Cost per Lead (CPL)
Return on Ad Spend (ROAS)
Website traffic growth
Website conversion rate
Number and quality of backlinks acquired
Digital campaign ROI

Pay: ₹17,000.00 - ₹20,000.00 per month

Advantages:
Adaptable schedule
Paid time off

Work Location: In person

📌 Digital Marketing Specialist Lucknow (India)
🏢 Digitalbot.ai
📍 India