Job Description: Google Ads Specialist

Job Title: Google Ads Specialist (PPC)

Location: Aurangabad, Maharashtra

Experience Required: 4+ Years

Employment Type: Full time

Job Summary

We are looking for an experienced Google Ads Specialist with 4+ years of hands-on experience in planning, executing, and optimizing Google Ads campaigns. The ideal candidate should have a solid understanding of PPC strategies, campaign optimization, keyword research, conversion tracking, and performance analysis to maximize ROI.

Key Responsibilities
Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, Video, and Performance Max).
Perform keyword research, competitor analysis, and audience targeting.
Monitor campaign performance and optimize bids, budgets, and ad copies.
Set up and manage conversion tracking using Google Tag Manager and Google Analytics (GA4).
Analyze campaign performance and prepare regular reports with actionable insights.
Improve Quality Score, CTR, and conversion rates while reducing CPA.




Conduct A/B testing on ads, landing pages, and audience segments.
Collaborate with the marketing and design teams to develop high-performing campaigns.
Stay updated with Google's latest advertising features and industry trends.

Required Skills
4+ years of hands-on experience managing Google Ads campaigns.
Solid knowledge of Google Ads, Google Analytics (GA4), Google Tag Manager, and Google Merchant Center.
Experience with conversion tracking and remarketing campaigns.
Excellent analytical and problem-solving skills.
Good understanding of SEO fundamentals.
Robust communication and reporting skills.
Google Ads Certification is preferred.

Preferred Qualifications
Bachelor's degree in Marketing, Business, IT, or a related field.
Experience handling multiple client accounts or large advertising budgets.
Experience with Looker Studio is an added advantage.

📌 Google Ads Specialist Aurangabad
🏢 SDLC
📍 Aurangabad