Core Responsibilities
Patient Acquisition & Specialty Marketing
Develop and execute hyper-targeted campaigns for specific high-value clinical specialties
Design referral programs and build strategic partnerships with local clinics, family physicians, and resident welfare associations (RWAs).
Organize community outreach initiatives, including free health camps, wellness webinars, and public health awareness seminars.
Healthcare Digital Marketing
Oversee the hospital’s website, managing Search Engine Optimization (SEO) for local medical searches (e.g., "best neonatologist near me").
Run target-driven Pay-Per-Click (PPC) and paid social media campaigns to drive appointment bookings.
Direct video content production featuring doctor interviews, patient success stories, and virtual facility tours.
Reputation & Crisis Management
Monitor and manage the hospital's online reputation across Google Business Profiles, Practo, and other healthcare review portals.
Coordinate swift, skilled responses to patient reviews, complaints, and public relations escalations.
Draft press releases for breakthrough surgeries, medical milestones, or current technology adoptions.




Healthcare Compliance & Ethics
Ensure all marketing collateral, website copy, and advertisements strictly adhere to local healthcare regulations and medical council ethical guidelines.
Maintain stringent patient data privacy standards, keeping all digital campaigns compliant with healthcare privacy laws (like HIPAA or national equivalents).
Review doctor credentials and medical facts in all promotional materials before publication to avoid misinformation.
Internal Branding & B2B Corporate Tie-ups
Partner with the corporate relations team to secure empanelment with major companies, public sector undertakings, and insurance providers (TPAs).
Manage internal hospital branding, including patient signage, information brochures, and employee newsletters.
Analyze patient footfall data and ROI on marketing spend to present regular reports to hospital management.

Pay: ₹12,419.16 - ₹30,000.00 per month

Advantages:
Cell phone reimbursement
Paid time off
Provident Fund

Work Location: In person

📌 Marketing Manager Dindigul (India)
🏢 Star Kids Children's Hospital
📍 India