Key Responsibilities1. Campaign Strategy & Execution
Plan and execute campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook, Instagram)
Other platforms (LinkedIn, programmatic if needed)
Build full-funnel strategies (awareness → consideration → conversion)
Align campaigns with client/business goals (leads, sales, bookings)
Performance Optimization
Continuously optimize campaigns for:
CPA (Cost per acquisition)
ROAS (Return on ad spend)
CTR, conversion rate
Run A/B testing on:
Creatives
Ad copies
Landing pages
Identify underperforming areas and fix them using data insights
Data Analysis & Reporting
Track performance using tools like:
Google Analytics (GA4)
Ads Manager dashboards
Build weekly/monthly reports:
Campaign performance
Funnel metrics
ROI analysis
Translate data into actionable insights, not just numbers




Budget & ROI Management
Allocate and manage ad budgets efficiently
Forecast performance and scaling opportunities
Ensure every campaign is optimized for maximum ROI
Creative & Funnel Collaboration
Work with:
Creative team (ads, reels, visuals)
Content team (copies, hooks)
Web team (landing pages)
Suggest improvements based on performance data
Help build high-converting funnels
Experimentation & Growth
Test recent channels, formats, and strategies
Stay updated with platform changes and trends
Explore scaling prospects across industries (hospitality, IVF, weddings, etc.)

Job Type: Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Udaipur
🏢 Midinnings
📍 Udaipur