Key Responsibilities
Campaign Strategy & Execution: Plan, set up, and optimize end-to-end paid campaigns on Meta (Facebook & Instagram Ads) and Google Ads (Search, Display, Shopping, and Performance Max).
Budget Management: Efficiently manage daily and monthly ad spends across client accounts to maximize ROAS and minimize CPA.
A/B Testing: Continuously test ad creatives, copy, landing pages, and audience targeting to scale campaign performance.
Data & Analytics: Monitor account metrics daily. Generate transparent reports using Google Analytics (GA4), Ads Manager, and Excel to provide insights directly to the team and clients.
Cooperative Brainstorming: Work closely with our copywriting and graphic design teams to brief them on what visual formats (reels, statics, carousels) are hitting benchmarks.
Skills & Qualifications
Experience: Minimum 2 years of proven experience running paid ads (Agency experience is highly preferred).
Platform Expertise: Deep technical understanding of Meta Ads Manager, Google Ads dashboard, Google Tag Manager (GTM), and pixel setup.
Analytical Mindset: Comfortable dealing with numbers, conversion funnels, attribution models, and data-driven scaling strategies.
Communication: Positive written and verbal communication to seamlessly present performance data to clients.