Job Summary

We are seeking a results-driven Digital Marketing Executive with at least 2 years of hands-on experience in PPC advertising, YouTube marketing, and AI-powered marketing tools. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to drive brand awareness, lead generation, and business growth.

Key Responsibilities
Plan, manage, and optimize PPC campaigns across platforms such as Google Ads, YouTube Ads, and Meta Ads.
Create, monitor, and improve paid search, display, remarketing, and video advertising campaigns.
Develop and execute YouTube marketing strategies, including channel growth, audience engagement, video SEO, and paid video campaigns.
Analyze campaign performance using Google Analytics, Google Tag Manager, and advertising platform insights.
Conduct keyword research, competitor analysis, and audience targeting to maximize ROI.
Utilize AI tools such as ChatGPT, Gemini, Jasper, Midjourney, Canva AI, or similar platforms for content creation, campaign optimization, and marketing automation.
Generate performance reports and provide actionable recommendations based on data insights.
Collaborate with content, design, and sales teams to execute integrated marketing campaigns.
Stay updated on digital marketing trends, platform updates,



and emerging AI technologies.

Required Skills & Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum 2 years of experience in Digital Marketing.
Solid hands-on experience with Google Ads (Search, Display, YouTube, and Remarketing campaigns).
Experience managing YouTube channels and YouTube advertising campaigns.
Proficiency in Google Analytics (GA4), Google Tag Manager, and Search Console.
Experience using AI-powered marketing tools and automation platforms.
Robust analytical and reporting skills.
Excellent communication and content planning abilities.

Preferred Qualifications
Google Ads Certification.
Experience with SEO and social media marketing.
Knowledge of marketing automation tools and CRM platforms.
Experience managing marketing budgets and optimizing campaign ROI.

KPIs
Lead generation and conversion rates.
Cost per Lead (CPL) and Return on Ad Spend (ROAS).
YouTube channel growth and engagement metrics.
Campaign performance and ROI improvement.
Website traffic and conversion growth.

Salary: As per industry standards and experience.

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Bhopal (India)
🏢 Student Khabri
📍 India