We are seeking a proactive and performance-driven Senior Digital Marketing Executive to lead and execute digital campaigns across platforms. The ideal candidate should have a robust grasp of current marketing tools, analytical skills, and hands-on experience in running paid ads, optimizing SEO, managing automation tools, and generating qualified leads.

Key Responsibilities:

Campaign Planning & Execution
Plan and execute integrated digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid media platforms.
Continuously optimize campaigns for better ROI, CPL, and lead quality.

SEO & Website Optimization
Oversee on-page and off-page SEO strategies to improve organic visibility.
Collaborate with content and web teams to enhance site structure, performance, and keyword targeting.

Analytics & Reporting




Monitor and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
Prepare weekly/monthly reports with actionable insights and recommendations.

Audience Targeting & Lead Generation
Define and refine audience personas and targeting strategies.
Test current platforms, ad creatives, and messaging to drive higher lead conversion.

Cross-functional Collaboration
Work closely with the content, design, and sales teams to align messaging and campaigns.
Stay updated with digital trends and recommend best practices to the team.

Job Type: Full time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person

📌 Digital Marketing Executive Chennai
🏢 Emerging Alliance
📍 Chennai