Job Title: Creative Strategy Executive

Location: Mumbai

Department: Marketing / Digital Marketing

Job Summary:

We are looking for a Creative Strategy Executive to develop cutting-edge marketing ideas, campaign concepts, and content strategies that enhance brand presence and drive engagement for our travel business.

Key Responsibilities:
Develop ad concepts and campaign ideas for Meta, Google, YouTube, and other digital platforms.
Research competitors, market trends, and winning ad creatives.
Identify customer pain points, desires, objections, and buying triggers.
Create unique hooks, offers, messaging angles, and campaign themes.
Build creative testing roadmaps for ads.

Content & Creative Planning:




Write creative briefs for designers and video editors.
Create ad scripts, storyboards, reel concepts, and video structures.
Develop content pillars and content calendars.
Plan UGC, testimonial, founder-led, and product-focused content.

Performance Analysis:
Analyze ad performance metrics.
Identify winning creatives and scaling prospects.
Recommend creative improvements based on CTR, CPC, CPL, and conversion data.
Conduct A/B testing of hooks, thumbnails, headlines, and formats.

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Creative Strategist Andheri East
🏢 LPO Holidays
📍 Andheri East