Key Responsibilities
Achieve primary and secondary sales targets for the assigned territory.
Execute beat plans (PJP) and ensure effective retail outlet coverage.
Manage distributor operations and drive business growth.
Build and maintain solid relationships with retailers and channel partners.
Ensure product availability, visibility, merchandising, and stock rotation.
Increase market penetration through current outlet additions and distribution expansion.
Execute trade promotions, schemes, and recent product launches.
Monitor competitor activities and share market insights.
Ensure timely collections and adherence to company policies.
Maintain accurate sales reports and SFA updates.

Eligibility
Graduate in any discipline.
4 to 6 years of experience in General Trade sales.
Experience in FMCG, Foods & Beverages,



Personal Care, Consumer Durables, FMCD, or Consumer Products.
Strong expertise in distributor management, order taking, primary & secondary sales, beat planning, and retail execution.
Proficiency in SFA/mobile sales applications.
Valid two-wheeler driving licence and willingness to travel extensively.

Key Skills
General Trade Sales
Distributor Management
Primary & Secondary Sales
Order Taking
Beat Planning (PJP)
Retail Execution
Merchandising
Market Development
Negotiation & Relationship Management
Sales Analytics & Reporting

Experience: 4 to 6 Years

Location: Thrissur, Kerala

📌 Senior Sales Officer Kerala (India)
🏢 Page Industries
📍 India