Job Description:

Key Responsibilities-Strategic Leadership
Define and drive the vision for TID analytics and decision intelligence
Partner with business stakeholders (Marketing, Sales, Strategy) to align analytics with business goals
Translate complex data into executive-level insights and recommendations

Market Research & Demand Analytics
Lead market sizing, demand estimation (TAM/SAM/SOM), and forecasting initiatives
Design and execute quantitative and qualitative research programs
Build frameworks for category growth, pricing, and market expansion

Advanced Analytics & AI Enablement
Leverage machine learning models (e.g., regression, clustering, forecasting models)
Drive adoption of AI/ML in research workflows and predictive analytics
Develop scenario planning models for business decision-making

Data Integration & Engineering Collaboration
Oversee integration of data from multiple sources:
Consumer panels
Retail audits
Digital & first-party data
Collaborate with data engineering teams to build scalable data pipelines and data models





Dashboarding & Decision Intelligence
Guidance on real-time dashboards and BI solutions to teams
Ensure insights are accessible, actionable, and aligned to KPIs

Stakeholder & Client Management
Present insights and recommendations to CXOs and business heads
Manage cross-functional teams and external partners/vendors

Qualifications & Experience
10+ years of experience in market research, analytics, or consulting
Solid expertise in Segmentation, forecasting, and market modeling
Experience in industries such as CPG, Retail, Pharma, or Consumer Tech
Proven leadership experience managing teams and large-scale programs

Technical Skills
Robust analytical toolkit: Python / R / SQL preferrence
Experience with BI tools (e.g., Tableau, Power BI)
Knowledge of ML techniques: regression, clustering, time-series forecasting
Familiarity with cloud platforms (AWS / Azure / GCP)

📌 Market Research Project Manager Delhi
🏢 TENARAI TECHNOLOGIES PRIVATE
📍 Delhi