Role & responsibilities
Develop and implement comprehensive marketing and business development strategies to increase patient footfall and revenue.
Build and strengthen referral relationships with doctors, clinics, corporate organizations, TPAs, insurance companies, and government agencies.
Lead branding, advertising, public relations, and promotional campaigns.
Identify new business opportunities, outreach programs, health camps, and community engagement initiatives.
Coordinate with clinical departments to promote specialty services and current healthcare programs.
Monitor market trends, competitor activities, and patient feedback to formulate growth strategies.
Manage the hospital's digital presence, social media campaigns, website content, and online reputation.
Prepare marketing budgets, monitor ROI, and present performance reports to senior management.
Lead, mentor, and manage the marketing team to achieve departmental goals.




Ensure all marketing activities comply with hospital policies and healthcare regulations.

Preferred candidate profile

Required Skills
Solid leadership and team management abilities.
Excellent communication, negotiation, and relationship-building skills.
Proven experience in healthcare branding and business development.
Knowledge of digital marketing, CRM, analytics, and patient engagement strategies.
Robust analytical, strategic planning, and decision-making skills.
Ability to establish and maintain corporate, institutional, and physician referral networks.

Preferred Experience
Experience working in a NABH-accredited multi-speciality hospital.
Established network within the healthcare industry.
Proven track record of achieving business growth and increasing patient volumes.

📌 Marketing Head Uttarakhand
🏢 Graphic Era
📍 Uttarakhand