No Relocation Assistance Offered
Job Number # - Mumbai, Maharashtra, India
JOB PURPOSE:
Be a core member and chip in to building an outstanding Marketing Analytics practice and elevate the impact of Analytics on APAC business.
The Marketing analytics Manager must focus on development of the analytics framework, delivery of marketing analytics programs and drive implementation of insights along the entire chain of the Marketing/IBE process.
This role must bring to life analytics along the IBE measurement process, work with the IBE team as key partners and deliver insights to make our IBE investments work more impact fully for the business. Key objective of the role is to translate analytics for business value creation.
CORE RESPONSIBILITIES:
Partner commercial teams to translate Marketing analytic solution to actionable insights
Drive cross market findings from on going MMM program and deliver META insights
Work with data engineers and Data science team to support standardization and streamlining of operations in marketing analytics programs like MMM




Integrate MMM and Performance marketing analytics to create comprehensive view on business impact
Drive setting up of analytics framework beyond MMM programs and help IBE team drive Media tactics better - Integration with content and digital optimisation metrics
Build findings with Digital partners and drive implications for Colpal - analytics partnership with Facebook, Google, Tik Tok, etc.
Stay on top of current trends and platform development e.g. Attention Analytics
Build Test and learn analytics, work with Digital teams on A/B testing approaches
Create and translate analytic frameworks for recent areas - Ecomm, CRM
Build a practice of Media simulations in APAC and test and learn hypothesis
Drive building of reporting dashboard for marketing analytics as required

KEY INTERNAL AND EXTERNAL CUSTOMERS
IBE, Digital, Brand teams
Global Analytics team, GIT
3rd party agencies - Analytics, Digital, Medi

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