Job Purpose
Adhere to call cycle plan, achieve sales and collection targets by maintaining relationship with channel partners in an assigned area (Territory) and effective communication of sales promotion activities to achieve set objectives.
Job Context & Major Challenges
UltraTech Cement is the largest cement manufacturer in India with an installed capacity of about 68 million tonnes. The company has production facilities in 17 locations spread across the country and has plans to grow further than acquisition and green field expansion. The Ultratech brand occupies a premium position with a market capitalization of Rs. 81438 crores. The Indian cement industry has a capacity of 409 million tonnes and a supply demand gap putting pressure of prices due to excess capacity. The market has solid regional Indian and MNC players in each Zone and has solid brand competition.

The challenge will be to create compelling differentiation in Cement sales for achieving premium in pricing & exceeding Customers' expectations through service excellence.



Align & adopt a "One UltraTech" approach and leverage on strong relationship with channel partners to provide end to end construction solutions and stay ahead of the competition.s are offered at optimal cost

The entry of multinationals augurs robust SOP and technology driven solutions and hence the ability to foresee and comply with all of those for customer delight in highly competitive setting
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)KRA1Branding and Improving Brand Equity• (R) Identify the locations for the hoarding placement, wall paintings etc. and timely distribution of the sales promotion material
• (R) Organize promotional activity as per the plan for Territory in order to drive positive brand equity index
• (R,A) Create awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for dealers, retailers and end customersKRA2Busin

📌 Channel Relationship Mgr Anand
🏢 Cement
📍 Anand