About the Prospect
A fast-scaling digital-first brand in the Fitness & Wellness sector, we’re redefining how consumers discover, engage with, and stay committed to their health journeys through energetic social storytelling, influencer collaborations, and performance-driven campaigns. We’re building a high-energy, metric-obsessed team that turns engagement into growth—and growth into brand legacy.

Role & Responsibilities
Own end-to-end social media growth strategy across Instagram, TikTok, YouTube Shorts & Facebook—with a focus on follower acquisition, retention, and conversion.
Script, storyboard, and produce scroll-stopping short-form video content optimized for virality and audience resonance in the fitness niche.
Run A/B tests on content formats, CTAs, hashtags, and posting cadence to maximize reach, engagement rate, and cost-per-acquisition.
Build and manage relationships with micro & macro fitness influencers—negotiate partnerships, track ROI, and scale creator-led campaigns.
Monitor and analyze platform analytics (Insights, TikTok Analytics, YouTube Studio)



to refine content calendars and performance targets weekly.
Collaborate with product and sales teams to sync social content with product launches, promotions, and customer milestone campaigns.

Skills & Qualifications
Must-Have
Instagram Reels
TikTok For Business
Content Calendar Tools (e.g., Notion, Trello)
Social Media Analytics (Meta Business Suite, TikTok Analytics)
Video Editing (CapCut, Premiere Pro, InShot)
Hashtag Strategy & Viral Trend Mapping
Collaboration with Fitness Influencers
A/B Testing & Performance Optimization
Preferred
Experience with YouTube Shorts Algorithm
Basic UTM Tracking & Link-in-Bio Tools (Linktree, Beacons)
Familiarity with fitness community jargon, challenges, and audience psychology

Advantages & Culture Highlights
On-site culture in a buzzing, collaborative workspace with weekly team workouts & wellness snacks.
Direct impact on bran

📌 Social Media Growth Executive Bengaluru (India)
🏢 Mindtel
📍 India