About the Role
As a Category Growth Manager (D2C/other channels) at Furlenco, you will own the full P&L; and growth of your category across your assigned LOB, rental,selling in different Sales channels (D2C, Offline). This is a strategic and execution-heavy role where you will drive business growth, profitability, and new product launches, while ensuring exceptional customer experience. You will partner with Digital Marketing, design, sourcing, supply chain, sales, business finance and technology teams to create agile, scalable Sales interventions/Products.

Key Responsibilities
Business & P&L; Ownership
Own Selling OR Rental Category revenue, margins, and inventory health across rental and selling channels.
Build and deliver monthly, quarterly, and annual business targets aligned with company goals.
Identify opportunities to drive growth, pricing, and assortment efficiency using analytics and customer insights.

Assortment & Product Strategy
Lead assortment planning, current product development (NPD), and lifecycle management.




Conduct market research and competitive benchmarking to identify gaps and innovation prospects.
Collaborate with design, sourcing, and manufacturing teams to launch products faster, balancing cost, aesthetics, and quality.

Current Initiatives & Projects
Drive category growth expansion projects, pilot launches, and strategic partnerships.
Work with cross-functional teams (Tech, Ops, Growth, Finance, Sales) to execute multi-stakeholder initiatives efficiently.
Track and report project performance against defined timelines and KPIs.

Customer Experience & Brand Performance
Understand customer journeys to identify and eliminate friction points.
Do Research, Surveys and come up with insights

Data & Insights
Leverage analytics to track performance metrics (conversion, AOV, churn, margin, etc.).
Build business dashboards and derive actionable insights for pricing, promotions, and product lifecycle.
Continuously optimize for profitability and operational

📌 Category Manager Bengaluru
🏢 Furlenco
📍 Bengaluru