This role will entail devising and executing marketing strategies with a focus on Brand Management, Content marketing, Events and Activations, Communications (Internal and External) with an ample opportunity to build a legacy brand of Bangalore.
Responsibilities
Translate brand strategy into plans, brand positioning and go-to market strategies.
Strengthening the brand identity and positioning across online and offline channels for the salon and clinic division.
Will lead ATL, BTL, Customer Research, Content & Creatives, Social Media
Creating and managing customer research, promotional collateral to establish and maintain product branding
Maintain brand consistency across all external and internal creatives and communications
Handle external Media relationships, PR and agency relationships
Develop best practices, define and track KPIs for managing marketing success
Analyse campaign performance data to drive continuous improvement and hypothesis-led testing of recent concepts

Requirement:
Superior Communication & Interpersonal Skills




Agile Leadership/People Skills
Ability to work in an unstructured agile work setting
Excellent innovative, creative & strategic planning skills with a successful track record of generating higher revenue through marketing efforts.
Go-getter and positive attitude

Qualifications and Education Requirements
Graduate in Marketing, Business Administration, or Mass Communication
Preferred Skills
Solid understanding of promotion and media planning - both grassroots and across major mediums (mainly digital)
Expertise in creative and production process for traditional and digital (incl. video audio) materials
Handled Content, media, PR and brand campaign management calendar
Has built marketing experiences across display, social, mobile, online and mass media demands

Experience
3–5 years of experience in brand management, marketing, or advertising roles

📌 Brand Manager Bengaluru (India)
🏢 Bodycraft
📍 India