Job Description – Business Development Executive (Influencer Marketing)
Reports To
Brand Solutions Head
Position Overview
We are looking for a highly proactive and self-driven Business Development Executive to build and drive outbound business development for our Influencer Marketing division.
The ideal candidate will take ownership of identifying prospective brands, researching decision-makers, executing targeted outreach campaigns, generating qualified meetings, and building a healthy sales pipeline. This role requires someone who can work independently with minimal supervision, create structured prospecting processes, and consistently open recent business opportunities through LinkedIn, email, and other outbound channels.
The primary objective of this role is to generate qualified sales prospects for the Brand Solutions leadership team by building a predictable and scalable outbound lead generation engine.
Key Responsibilities
Outbound Business Development
Own outbound lead generation for the Influencer Marketing business.
Identify and research prospective brands across relevant industries.
Build a solid pipeline of qualified prospects through LinkedIn Sales Navigator, online research, industry databases, referrals, and other lead generation tools.
Identify key decision-makers across Marketing, Brand, Digital, and Media teams.
Prospecting & Outreach
Develop and execute multi-touch outreach campaigns using email, LinkedIn, phone calls, and other appropriate channels.
Write personalized cold emails and LinkedIn outreach messages that generate responses and meetings.
Continuously optimize outreach messaging, targeting, and follow-up sequences to improve conversion rates.
Maintain consistent follow-up with prospects until opportunities are qualified or closed.
Lead Qualification
Understand each prospect's marketing objectives, influencer marketing requirements, budget, timelines, and decision-making process.
Qualify leads before scheduling meetings with the Brand
📌 Senior Business Development Executive Bengaluru (India)
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