To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability:
Enable consumer product trial/sampling
Disseminate key product perks
Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.

Key Objectives
Quality of implementation of consumer programs
No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca ' s)
Delight the consumer at every touchpoint
I mplement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
Collection of consumer databases




Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
Build a network of high Quality Agencies
Participate in conducting pitches to onboard agencies by activation type
Ensure adherence to standardized costs by activation type
Regular review s based on execution quality measured through set performance criteria for the agency
I mplement quality and audit systems
A udit implementation quality
Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders
Cost per contact to be benchmarked to the best in the industry
Continuously drive down cost per contact through both productive and effective means
Working effectively with all partners to drive buzz, scale, and smooth implementation.

Requirements
Knowledge
Brand objectives and role of consumer activation for each brand.
Research methodology and techniques to evaluate activation programs.
Best practices - Do's

📌 Manager Brand Activation Bengaluru
🏢 ITC
📍 Bengaluru