KEY RESPONSIBILITIES:
• Strategize, plan and execute programmatic campaigns on DV360
• Identify growth areas, consumer touchpoints; bring in industry best practices and digital innovations in-line with the objective of Brand.
• Ensure delivery of agreed campaign KPIs which are in line with or exceeds industry standards.
• Create and enhance cross department relationships that drive them to deliver exceptional performance with best effective ROI
• Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines, and Return-On-Investment.
• Follow all the set protocols for approvals, documentation, and budgeting in accordance with audit guidelines.
• Conduct post campaign analysis and present findings
• Creating and presenting to client the plans & strategies for new campaigns
• Presenting post evaluation of the executed campaigns.
• Understand the client's business at an overall digital level and deliver the optimized strategy for DV360/programmatic.
Day-to-Day
• Daily check of all the accounts - as the first activity of the day.
• Creative Briefing / Creative Requirements for any current or current campaigns.
• Set the goals and point of action sheets for the monthly planning of each account. This includes tracking the spends vs ROAS for the coming month and budget splits.
• Being the person to review all setup campaigns and be intuitive on whether it should be improved with something or run.
REQUIREMENTS:
• Minimum 4 - 5 years of hands-on experience with DV360 (Other DSPs are a plus) • Experience with campaign management in a rapid-paced workplace.
• Willingness to quickly learn new tools and programs. • Ability to work in a team environment as well as individually.
• Solid written and verbal communication skills with all levels of internal stakeholders and external client partners
• Data-driven and analytical with a strong attention to detail.
• Ability to sustain timeline management and campaign deliverables.
📌 Manager Programmatic Mumbai
🏢 Havas Media Network India
📍 Mumbai
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