Job Description:
Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets to be used for Third Party Database Marketing.
Digital Marketing: Leverage knowledge of using best fit marketing channels for consumer communication to generate & optimize leads.
Strategy: Devise campaign plans for partners every month to deliver business objectives
Building Consumer Journeys: Build digital consumer journeys from creative placement to marketing landing pages. Work with IT to build journeys on website & develop optimized LPs.
Campaign Management: Ensure on-time campaign triggers with partners
Communication Skills: Present campaign data to Leadership team and 3rd party partners on progress of project. Liaison with partners to be single point of contact for Niva Bupa.
Analyze & Optimize: Ability to generate insights from data and consumer behavior to optimize creative assets; landing page design; sales spiel & conversion ratios
Sales Accountability: Own & deliver monthly sales targets