The light fans of today are the core fans of tomorrow.
As a Brand Manager within the Sports Marketing team, you will be responsible for accelerating this journey by growing the reach and engagement of light fans across our marquee sports properties. This role combines consumer understanding, creative thinking and executional excellence to deliver marketing initiatives that drive viewership growth.
Sports fandom evolves in real time, and so must marketing. Success in this role will depend on your ability to identify prospects as tournaments unfold, react quickly to audience and cultural signals, and translate those moments into impactful marketing interventions. You will work closely with teams across Programming, Research, Social, PR, Partnerships, Acquisition, Product, Distribution, Sales and Commercial functions to deliver business outcomes.

What you will do:
Own the growth of the light fans cohort across key sports properties, driving both reach and depth of engagement.



Develop a robust understanding of audience behaviour and identify opportunities to convert casual viewers into more engaged fans.
Support the development of marketing strategies and communication plans aligned to business objectives. Create explicit briefs for internal and external creative partners, articulating audience insights, consumer propositions and campaign direction. Ensure alignment of marketing initiatives across owned, paid, digital, social and activation channels.
Drive end-to-end campaign execution, partnering with stakeholders across the organization to deliver impactful marketing programs. During tournaments, identify and act on opportunities arising from marquee clashes, player spikes, rivalry narratives, regional audience pockets, tournament turning points and audience engagement trends. Monitor performance against marketing and viewership objectives, recommend course corrections where required and continuously apply learnings to improve future campaigns.

What We Need:

📌 Assistant Manager Mumbai
🏢 Jiostar India
📍 Mumbai