The Product Specialist is a customer-facing role driving growth of the assigned product portfolio, ensuring successful customer technology adoption, and acting as technical escalation pathway. The Product Specialist coordinates several stakeholders (Sales & Services, Product Management, Product Development and Marketing) to build and maintain customer satisfaction by highlighting product challenges and devising & executing tactical plans to overcome them and achieve sales targets. An essential part of this role is the active use of our CRM system (SFDC) to manage sales activities and customer interactions effectively as this tool is the foundation of our sales framework and operational sales steering, and a key enabler for this role to achieve his/her targets as well as Sartorius targets.
Main Responsibilities & Tasks:
As technical sales leader for the assigned products, drive and coordinate tactical activities to achieve sales targets in the region, working at customer sites on all aspects of Chromatography Hardware/Columns and process intensification (e.g. sales tools,
demo/trial equipment, training, technical background & positioning, product presentation in offer stage)
Train sales people to ensure high level of product knowledge is maintained throughout the Sales organization
Partner with PD and PM to support product development and launch activities in terms of customer workflows & requirements, competitive landscape and market trends (e.g. voice-of-customer, product & market/field feedback/trends), and also recommend product changes based on evolving circumstances, product performance, customer needs and market dynamics
Promote key messages of assigned products in conferences, through publications, presentations and participation in relevant industry organizations and networks, build relationships with KOLs in the most appropriate forums to enhance Sartorius' reputation and credibility
Lead technical escalations on the assigned products
Actively