Job Description:

Job Title: Branch Manager – Liabilities (CASA Focus)

Department: Retail Banking / Branch Banking
Location: [City, State]
Reports To: Regional Manager / Area Sales Manager

Job Summary:

The Branch Manager – Liabilities (CASA) is responsible for driving the growth of Current and Savings Account (CASA) deposits, leading the branch team, ensuring high-quality customer service, and maintaining compliance with all operational and regulatory requirements. The role focuses on achieving branch-level targets for CASA accounts, building customer relationships, and managing day-to-day branch operations effectively.

Key Responsibilities:
Business Development & Sales (Liabilities Focus):
Achieve and exceed CASA (Current Account/Savings Account) acquisition and balance targets for the branch.
Identify and develop current business prospects, especially high-net-worth and SME clients.
Promote cross-selling of bank products (FDs, insurance, mutual funds, etc.).
Drive customer acquisition through campaigns, referrals, and networking events.




Maintain healthy relationship management with existing customers to deepen wallet share.
Branch Operations & Compliance:
Oversee daily branch operations to ensure smooth functioning and compliance with internal and regulatory standards.
Ensure timely and accurate reporting of branch activities.
Manage audit requirements and ensure zero non-compliance findings.
Safeguard branch cash, documents, and assets.
Team Leadership & People Management:
Lead, mentor, and manage branch staff to achieve individual and branch targets.
Monitor team performance and provide timely feedback and training.
Promote a customer-first culture in the branch.
Customer Experience:
Ensure high-quality service delivery to customers across all touchpoints.
Handle and resolve escalated customer grievances effectively.
Conduct customer engagement programs to enhance satisfaction and retention.

Key S

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