Job Description:

Key Roles & Responsibilities:-
Develop and execute comprehensive SEO strategies tailored for the healthcare insurance industry, driving high-quality organic traffic and leads to Niva Bupa’s digital platforms.
Conduct in-depth keyword research focusing on health insurance, wellness, and related customer intent to identify content prospects.
Optimize website architecture, meta tags, landing pages, and on-page elements for both users and search engines, ensuring compliance with healthcare marketing regulations.
Oversee technical SEO audits and collaborate with web developers to resolve issues affecting crawlability, indexation, and site speed.
Collaborate with the content marketing team to create SEO-optimized content that educates and engages prospective customers.
Manage off-page SEO activities, including link-building strategies, digital PR, and partnerships relevant to healthcare and insurance domains.
Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush,



or Ahrefs; prepare detailed monthly reports with actionable insights.
Stay updated with search engine algorithms and healthcare industry trends, adapting strategies to maintain competitive advantage.
Lead SEO campaigns aligned with broader digital marketing initiatives such as paid campaigns, social media, and brand awareness efforts.
Coordinate with external agencies to ensure alignment with company goals

Key Functional Competencies:-

Advanced SEO Strategy Development:
Ability to design and implement sophisticated, multi-channel SEO strategies aligned with business goals.
Expertise in long-term organic growth planning and competitive landscape analysis

Technical SEO Proficiency:
Robust knowledge of website architecture, crawl budget optimization, schema markup, hreflang tags, canonicalization, and advanced troubleshooting.
Proficiency in diagnosing and resolving complex SEO technical issues affecting site heal

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