Job Description We Are Hiring | Digital Media Planner | Mumbai
n Experience Required : 2–5 years of experience in digital media planning, preferably from a media/advertising agency background
n Role Overview:
n The role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives
n Key Responsibilities:
n n Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
n Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
n Coordinate with vendors and platform partners to ensure readiness before campaign launch.
n Monitor ongoing campaigns and share regular performance reports with actionable insights.
n Drive campaign optimisation through continuous tracking and course correction
n Maintain and update campaign data on dashboards accurately and regularly.
n Conduct post-campaign analysis and present key learnings to clients and internal teams.
n Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
n Track campaign spends and ensure delivery within allocated budgets.
n Research new platforms and features to enhance digital strategy effectivene
n Support new business pitches through data inputs and presentation development
n n Key Skills & Expertise:
n n Solid understanding of digital media planning and campaign execution.
n Knowledge of performance marketing and optimisation techniques.
n Analytical mindset with the ability to derive insights from campaign data.
n Valuable stakeholder management and communication skills.
n Ability to manage multiple campaigns in a quick-paced environment.
n n Tools & Platforms:
n n Platforms: LinkedIn, Twitter (X), Instagram
n Analytics Tools: Google Analytics, Adobe Analytics
n Tools: Similarweb, Google Suite
n Ad Platforms: Meta (Facebook) Business Manager
n
📌 Digital Media Planner Raigarh
🏢 Omnicom Media India
📍 Raigarh
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