Job Description Role Overview
n We're looking for a copywriter who can think in ads, not just words. Someone comfortable writing in English and Hinglish, creating scroll-stopping scripts as well as sharp static ad copies for performance marketing.
n This role sits close to the creative process, so beyond writing, you should understand how content is edited and packaged for social media ads.
n Responsibilities
n n Write short-form scripts for influencer-led performance ads (Meta, Instagram, Reels).
n Create static ad copies, hooks, and captions for performance marketing.
n Write naturally in English and Hinglish, depending on the audience and creator.
n Work closely with editors by suggesting edit styles, pacing, and visual references for videos.
n Turn product insights into transparent,



engaging ad concepts that drive conversions.
n Collaborate with creative and performance teams to iterate based on ad performance.
n n Requirements
n n 2–3 years of copywriting experience in digital or performance marketing.
n Solid command over English and Hinglish writing.
n Experience writing influencer scripts and performance ad creatives.
n Basic understanding of video editing styles, references, and creative direction to coordinate with editors.
n n Bonus
n Experience working on men's health, supplements, fitness, or wellness brands.

📌 Copywriter Bengaluru
🏢 Kapiva
📍 Bengaluru