Job Description:

Role Objective:
The GM Performance Marketing will lead all digital performance marketing efforts for real estate sales, driving qualified leads through paid media, analytics, and funnel optimization. The role involves deep collaboration with sales, creative, and agency partners to maximize campaign ROI across channels like Google Ads, Meta, portals, and affiliate networks

Reports to: CMO

Department: Digital Marketing

Key Responsibilities:

Strategic Planning & Leadership
Own the digital performance marketing roadmap and budget across all real estate projects.
Define lead generation strategies aligned with business and sales goals.
Manage and mentor a team of digital marketers, analysts, and agency partners.

Campaign Management
Plan, execute, and optimize multi-channel paid media campaigns (Google, Facebook/Instagram, YouTube, LinkedIn, Display, Programmatic).
Oversee property listing strategies on portals like 99acres, MagicBricks, Housing.com.
Monitor cost-per-lead (CPL), lead quality, and conversion rates in real time.





Analytics & Optimization
Build real-time dashboards to track KPIs like CTR, CPL, ROI, funnel drop-off, and attribution.
Use tools like Google Analytics, GA4, Meta Ads Manager, CRM, and Power BI to evaluate and
Improve campaign performance.
A/B test creatives, landing pages, ad formats, and audience targeting to drive continuous improvements.

Sales & Marketing Alignment
Collaborate with the sales team to qualify leads, optimize follow-ups, and close feedback loops.
Drive digital nurture journeys (email/SMS/WhatsApp automation) to increase site visits and bookings.

Vendor & Agency Management
Manage external agencies, content partners, and media platforms to deliver on time and within budget.
Negotiate platform spends, partnerships, and media inventory with cost efficiency.

Required Skills and Qualifications:
7+ years of experience in digital/performance marketing, with at least 3 years in a leade

📌 Gm Performance Marketing Navi Mumbai
🏢 DC Consultants
📍 Navi Mumbai