The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed 'BookMyShow Stream',



India's largest home-grown transactional video-on-demand (TVOD) platform.

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SEO Strategy, Research & Keyword Planning
Define annual and quarterly SEO Performance KPIs across Movies, Live Events (LE), BAU, Seasonal and On-going categories, with transparent goals for organic visibility, ranking improvement and coverage.
Build and maintain the keyword universe with theme-led tracking; map opportunities across transactional, informational and regional intent.
Track rankings on a weekly cadence via relevant SEO and rank-tracking tools; analyse drops and prospects, defining corrective actions with a category-led strategy.
Drive continuous optimization for organic visibility and ranking stability, including on-going and event-led SEO for key releases and marquee properties. Support App Store Optimization (ASO) initiatives as part of the overall organic growth charter.

AEO – AI Visibility, Prompt Research &

📌 Senior Executive Mumbai
🏢 BookMyShow
📍 Mumbai