Job Description:

Research Manager:
We are looking for a Consumer Insights Senior Manager/AVP who will design and execute
market research as well as user research to drive new product development, marketing
strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely
with the marketing, product and business team and play a pivotal role in defining the
direction of different KMBL product & offerings.

Job Role:
 Working closely with cross-functional teams to identify problem statements
 Planning and implementing end to end consumer research strategies and methodologies
 Conducting qualitative as well as quantitative research relying on primary as well as
secondary research
 Talking to existing and potential customers to understand their needs and behaviour




 Doing a competitor analysis to understand product offerings and features
 Devising actionable strategies from consumer insights
 Reporting and presenting your findings to drive new product development and marketing
strategies
Job Requirements:
 Minimum 6 years of experience conducting qualitative and quantitative research
 Solid analytical skills to extract actionable insights from data
 Robust research skills such as moderation, preparation of Q’re/DG and effective
storytelling etc.
 Robust communication and presentation skills
 MBA, MA in Design/Sociology/Psychology in a numerate discipline
 Need to have prior experience working with FMCG/Consumer Tech or any client-side
company

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