Stable Money is India's fixed-income app — FDs, bonds, credit cards - we're the "safe returns" alternative to equity-heavy fintechs. Content is a primary new-user engine, and creative writing is core to turning complex financial concepts into content that changes how people think about money.
The role
We're looking for a creative, forward-thinking Fintech Creative Writer to craft compelling stories and high-impact copy that reshapes how our audience thinks about money. You'll transform financial and technical concepts into clear, accessible, persuasive content. This is not a straightforward writing role — you'll own creative ideation and execution across multiple channels to drive engagement, retention, and conversions.
What you'll own
Content Strategy
Brainstorm and execute creative content ideas aligned with trending market news and user behaviour
Video Scripting
Shape narratives and scripts for YouTube long-form videos and Instagram Reels that influence real financial decisions
Long-Form & Thought Leadership
Draft in-depth concepts and thought-leadership pieces that simplify financial jargon for a B2C audience
Brand & Marketing Copy
Write high-converting copy for social media, emails, WhatsApp comms, and in-app content/banners/notifications
SEO & Analytics
Optimize content using semantic keywords; track watch time, hook rate, and retention to iterate and improve
Who you are
Experience — 3–5 years writing or directing content in banking, fintech, or B2B SaaS
Portfolio — a strong body of work showing you can turn complex financial/technical products into digestible, polished content
Analytics — solid grasp of content metrics and how to use them to improve output
Soft skills — excellent storytelling, high attention to detail, and the ability to meet tight deadlines in a fast-paced startup environment
Education — Bachelor's degree in Finance, Journalism, English, Communications, or a related field