Job Description:

GM- Strategic Initiatives & Product Marketing
Drive marketing strategies for focused markets with focused products.
Drive seller acquisition program across channels
Drive top 3 strategic pillars laid out for the FY
Key Responsibilities
Develop and own the focused market &product; marketing strategy to achieve product, project and ultimately customer success.
Lead cross-functional teams with respect to existing product marketing and to device segmented marketing plans across channels.
Lead seller acquisition across channels, work closely with sales leaders and business planners to create roadmaps. Identify industry best practices, devise current strategies, continuously monitor and update stake holders.
Maintain high attention to detail with the ability to manage multiple, competing priorities.
Drive and own the top 3 strategic pillars for the company as per the agreed AOP with the management.
We expect the following things from you




A minimum of 10+ years of solid product marketing experience (BFSI industry a plus)
Ability to construct a roadmap, get buy-in from a larger team on the same and direct a team towards the common roadmap in a structured fashion.
End to End delivery – making phasing decisions, creating GTMs, analyzing post launch metrics and continuous iteration
Data oriented approach – a keen eye for numbers and the ability to derive insights and product decisions-based numbers. Solid grasp on statistical techniques for experimentation and analysis is an added advantage.
- Network and Stakeholders
Senior Leadership, Regional sales team, bank partners, branch employees & agents
Central marketing, Activation agencies, consultants & vendors
What are we looking for?
Post Graduate in marketing from Tier 1,2 B-school, willing to travel and has a natural knack towards consumer insights.

📌 Gm Strategic Initiatives & Product Marketing Gurugram
🏢 Mancraft Consulting
📍 Gurugram