LogiNext is looking for a agile versatile marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work settings, which will lead you to remarkable growth and leadership opportunities at LogiNext.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.).
Design, build and maintain our social media presence
Identify trends and insights, and optimize spend and performance based on the insights
Collaborate with internal teams to create landing pages and optimize user experience
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working