As the Marketing Lead, you will be at the forefront of the brand's content, branding and marketing efforts. With a focus on managing external agencies and spearheading strategic initiatives, you will play a pivotal role in enhancing the brand's visibility and engagement across various platforms. With 6+ years of experience in D2C marketing, you will start in an individual capacity and will eventually build & lead a agile team (in-house and agency) to execute creative campaigns and establish the brand as a prominent player in the market.

Key Responsibilities:
Content Creation & Campaign Management:
Collaborate with external agencies / freelancers specializing in apparel shoots, social media, digital marketing, public relations, media buying etc., to develop and execute integrated marketing campaigns that push both the brand as well as the sales agenda
Define explicit objectives, provide direction, and ensure timely delivery of high-quality work from agency partners and in-house resources
Digital Marketing Strategy:




Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement across online channels
Utilize data-driven insights to optimize campaigns, maximize ROI, and achieve key performance indicators (KPIs)
Brand Marketing Initiatives:
Lead brand marketing initiatives to enhance the brand's positioning and perception in the market, aligning with the brand's ethos and values
Identify opportunities for strategic partnerships, collaborations, pop ups/exhibitions, PR and sponsorships to amplify brand visibility and reach
Cross-functional Collaboration:
Collaborate closely with cross-functional teams including product development, design, and creative, to ensure alignment and integration of marketing initiatives with overall business objectives
Foster a culture of innovation and continuous improvement within the marketing team, encouraging creativity and experimentation
Performa

📌 Marketing Lead Mumbai
🏢 SuperStuff
📍 Mumbai