The Banking Financial Services vertical is seeking self-motivated AI/ML/Data Science professionals with domain expertise in Banking and Financial Services (BFSI) and solid technical skills. The role focuses on Marketing and Customer Analytics, with responsibilities spanning client engagement, campaign performance measurement, and managerial oversight of analytics teams.

Role: Consultant and Sr. Consultant (Marketing and Customer Analytics Specialist - BFSI)
Location: Chennai
Experience: 2 to 8 years
NP : Immediate to 30 days

Mandatory - Domain : BFSI - Credit, Lending, Acquisition, Fraud, Model development
CustomerAnalytics OR Retail Analytics

Skills - Mandatory
Primary skills - Python, SQL or SAS, Analytics - AI/ML, Static tools

Secondary skills - GEN AI

Responsibilities:
Drive Data-Driven Insights to Optimize Marketing Strategies
Use Python or SAS to process and analyze large datasets for identifying trends, patterns, and insights that drive marketing strategy optimization.




Employ SQL for querying structured data sources and ensuring data accuracy for analytical tasks.
Leverage AI/ML techniques to develop predictive models, customer segmentation, and propensity scoring for more targeted marketing efforts.
Use static analytics tools to create detailed statistical summaries and generate hypotheses for actionable marketing insights.
Analyze Large Datasets to Track Key Performance Metrics
Perform advanced analytics using Python, SQL, or SAS to monitor campaign performance, customer acquisition, credit, and lending trends.
Build and implement fraud detection models leveraging machine learning to ensure the integrity of marketing data and transactions.
Provide actionable insights to business teams to enhance decision-making processes for customer engagement and business growth.
Develop and Maintain Dashboards and Reports
Utilize tools like Power BI, Tableau, or custom Python-based dashboards for agile and interactive reporting of key p

📌 Consultant And Sr Consultant Chennai
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📍 Chennai