Position Title: Cross-Sell Strategy Head
Department: Sales & Marketing
Location: Bangalore

Position Overview:
The Cross-Sell Strategy Head is responsible for developing and executing strategies to maximize the cross-selling of products and services within the organization. This role involves leveraging customer data, market insights, and creative approaches to enhance customer engagement and drive revenue growth through effective cross-selling initiatives.

Key Responsibilities:
Strategy Development:
Develop and lead the implementation of a comprehensive cross-sell strategy that aligns with the company’s overall sales and revenue goals.
Identify key products and services suitable for cross-selling and create targeted initiatives to promote them.
Analyze market trends, customer behaviour, and competitor strategies to inform the cross-sell approach.
Develop effective cross-sell programs and create unique value propositions tailored to diverse customer segments.

Program Management:
Design and oversee cross-sell programs and campaigns, ensuring they are effective,



scalable, and measurable.
Collaborate with marketing, product, and sales teams to develop and execute integrated cross-sell campaigns.
Monitor and evaluate the performance of cross-sell initiatives, adjusting strategies as needed to achieve desired outcomes.

Customer Insights and Analytics:
Utilize customer data and analytics to identify cross-sell opportunities and tailor strategies to different customer segments.
Develop models and metrics to track cross-sell effectiveness, customer uptake, and overall impact on revenue.
Conduct regular analysis to understand customer needs, preferences, and purchasing behaviour.
Utilize CRM tools and data analytics to segment customers effectively and create targeted cross-sell propositions.

Collaboration and Integration:
Work closely with product teams to understand product features, advantages, and compatibility for cross-selling.
Coordinate

📌 Strategy Head Bengaluru
🏢 Kreditbee
📍 Bengaluru