Job Description:

JOB SUMMARY:-

Performance Marketing Manager is primarily responsible for the management of digital paid advertising and diversifying the channel mix using paid, native & social channels. The person needs to focus on campaign-specific results and drives the marketing department’s performance for SBU maintaining the planned COA delivering certain capabilities for performance marketing. Stake holder management & partner management. The ideal candidate will have a robust understanding of paid media channels, analytics, and audience targeting to drive brand awareness, lead generation, and sales growth.

Reporting to VP& Head – Growth Marketing

Key Responsibilities :-
Plan, create, and manage paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, affiliates.
Generate regular reports on campaign performance and present findings to stakeholders.
Work closely with sales, product, and marketing teams to align campaigns with business objectives.
Business Delivery while maintaining COA
Stake holder management




Perform A/B testing on ad creatives, landing pages, and targeting strategies.
Stay updated on industry trends, platform updates, and best practices in paid marketing.
Monitor campaign performance using analytics tools; analyze data to identify trends, insights, and areas for improvement.
Manage overall paid for the organization
Business Delivery while maintaining COA
Stake holder management

Qualification/ Experience and Skills Required:-
Graduate in Engineering + MBA from Tier 1, Tier 2, and top 25 colleges.
6+ Years of Experience
Budget management - Should have handled 4–8 Cr Monthly
Team handling experience is must
Industry need to look :- BFSI, NBFC, FMCG, Insurance, Fintech, E-commerce.
Not to consider any candidature from agency’s side.
Valuable hand on exp on Stakeholder management
Expertise on Paid advertising like google adwords, facebook, other paid channels, COA managemen

📌 Avp Performance Marketing Gurugram
🏢 Mancraft Consulting
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