Job
Description & responsibilities:

· Plan and implement various types
of campaigns, but specific focus to be on performance marketing.

· Research and implement emerging
opportunities and technologies to achieve brand and marketing goals.

· Identify target audience and
ascertain how best to communicate to that audience.

· Analyse, research and recommend
target audience’s characteristics, behaviour, interests and media habits

· Monitor performance and evaluate
the effectiveness of campaigns through analysis of web analytics including
consumer data and insights, and use this data to tweak current campaigns and
formulate future ones.

· Execute all digital marketing
plans as per approved plans in a timely, efficient and effective manner, with
special focus on Google Adwords, Linkedin, ABM, email campaigns,
Search Engine Optimization, Content Marketing and Social Media promotions.

· Provide status reports, campaign
analysis and insights, and ROI reports linked to business objectives.

· Responsible for execution of
online newsletters,



promotional emails and other marketing communication
through various channels.

· Day-to-day monitoring and
management of digital media plans including changes, budgeting, execution,
optimization and reporting.

· Keeping up-to-date on industry
trends, recent media buying prospects and recommendations on recent ways to reach
target audience

· Supervise the digital marketing
team.

· Perform other duties and projects
as assigned

Requirements
Prerequisites: (only the applicants meeting the
top 6 criteria will be considered).

· Should have extensive knowledge
and working experience (atleast 5 years) in running campaigns
on Google & LinkedIn. (FB experience is preferred, but not required).

· Must have experience in running conversion-based
B2B campaigns (preferably for HEALTHCARE/Media).

· Inbound Lead routing and
automation

· Thorough knowledge about ABM is
mandatory

· Should have experience in inbound
traffic and

📌 Digital Marketing Manager Chennai
🏢 iSource I.T. enabled Services
📍 Chennai