Job Description:
Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically key brands of the Division.
Achieve top-line, market share and bottom-line targets for the brands assigned.
Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Analyze market conditions and forecast sales on a regular basis
Monitor ROI on brand strategies.
Monitor competitor activities
Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for recent opportunities.
Develop and implement Annual Operating Plan for brand portfolio




Undertake fieldwork to capture insights
Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure solid implementation of designed strategies
Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement
Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force
Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
Lead Divisional initiatives which are of significant impact to the business / organization

📌 Sr Product Manager Bengaluru (India)
🏢 MM Staffing & Career Consultants
📍 India