Role & Responsibilities
• Will be responsible for performance marketing budgets, go-to-market calendars, campaign
strategies, tactics, action plans and timelines.
• Will be directly responsible for marketing attributed sales through the D2C site and aligned
partners (Amazon, Flipkart, Myntra etc)
• Construct and oversee acquisition campaigns across diverse channels such as social media, search
engine marketing (SEM), and display advertising to amplify revenue and enhance return on
investment (ROI).
• Employ quantitative analysis to scrutinize and refine campaign performance, utilizing data-driven
insights to inform strategic decisions.
• Identify and address marketing performance issues through rigorous analysis,
employing tools like
Google Analytics to conduct root cause analysis.
• Develop user-friendly reporting and visualization dashboards to effectively communicate complex
analyses pertaining to demand funnel, marketing planning, budgeting, ROI, operational efficiency,
campaign impact, awareness, events, and strategic key performance indicators (KPIs).
• Stay abreast of current and pertinent KPI metrics requirements to facilitate performance management
and optimization efforts.