Description

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Research Manager:

We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive recent product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.

Job Role:
Working closely with cross-functional teams to identify problem statements
Planning and implementing end to end consumer research strategies and methodologies
Conducting qualitative as well as quantitative research relying on primary as well as secondary research
Talking to existing and potential customers to understand their needs and behaviour
Doing a competitor analysis to understand product offerings and features




Devising actionable strategies from consumer insights
Reporting and presenting your findings to drive new product development and marketing strategies

Job Requirements:
Minimum 6 years of experience conducting qualitative and quantitative research
Robust analytical skills to extract actionable insights from data
Solid research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
Strong communication and presentation skills
MBA, MA in Design/Sociology/Psychology in a numerate discipline
Need to have prior experience working with FMCG/Consumer Tech or any client-side company

Responsibilities

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Qualifications

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📌 Marketing Product Communication Ho & Support Marketing Ho Mumbai
🏢 Kotak Mahindra Bank
📍 Mumbai