01 Aug
|
DC Consultants
|
India
01 Aug
DC Consultants
India
Job Description:
We are seeking a proactive, analytical, and results-driven Assistant Digital Marketing Manager to support the planning and execution of integrated digital campaigns across key performance channels. The ideal candidate will have hands-on experience in performance marketing and campaign management and data analytics, with a robust focus on driving measurable growth and ROI.
Reporting To: Senior Digital Marketing Manager
Key Responsibilities:
Assist in strategizing and executing ROI-focused digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and native platforms.
Manage end-to-end campaign execution, including audience targeting, briefing, creative coordination, budget tracking, A/B testing, and real-time optimizations.
Monitor and optimize key performance metrics such as CPL, CPQL, CPSV, CTR, CPM, ROAS, and conversion rates across all campaigns.
Collaborate with internal teams—content, design, tech, and analytics—to ensure integrated and timely campaign rollout.
Conduct funnel and user journey analysis to identify friction points and suggest improvements for better conversions.
Generate detailed campaign reports and performance dashboards with actionable insights for internal teams and stakeholders.
Maintain campaign hygiene, tagging (UTM, GTM), pixel implementation, and performance tracking for all paid assets.
Age - up to 32
Key Skills & Competencies:
2–4 years of hands-on experience in digital marketing, with a robust focus on paid performance campaigns.
Proficiency in platforms like Google Ads, Meta Business Manager, and GA4, and familiarity with native platforms.
Valuable understanding of marketing funnels, attribution models, and campaign tracking methodologies (UTM, GTM, pixels).
Strong analytical mindset with the ability to translate data into optimization strategies.
Excellent communication, collaboration, and project management skills.
Ability to multitask and manage multiple high-p
📌 Am Digital Marketing Navi Mumbai (India)
🏢 DC Consultants
📍 India