Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear.
Position Overview / Purpose
The incumbent is responsible for leading the development and execution of best-in-class multi-channel marketing plan to drive category awareness via digital media and generate consumer demand and action in South Asia. The incumbent implements Consumer activities that will drive brand choice and retain Cochlear’s market leadership and increase recipient engagement to build advocacy that will help drive growth initiatives.
The individual localises regional creative platforms and supports the development of the media strategy for South Asia. This role leads Cochlear India’s social media platforms, website content, Search Engine Marketing (SEM), display advertising, digital engagement, and integration into Salesforce and Marketo, and delivers reporting, optimisation, and effectiveness monitoring. The person collaborates closely with the Sales team, APAC marketing team, Global Marketing teams, Recipients and Hearing Partners, whilst also acting as the campaign strategist for South Asia.
The incumbent is also responsible for planning and executing integrated marketing campaigns to support demand generation activity within South Asia. The position is responsible for campaign planning, campaign development and execution, target audience identification, copy-editing and performance management. The incumbent will also work across key
📌 Digital Marketing Manager Mumbai
🏢 Cochlear
📍 Mumbai
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