Roles and Responsibilities include, but not limited to:
Manage team of 4 â 5 Performance Marketing across the geography and get into ground level to perform the task and achieve the business goal.
The position manages paid marketing campaigns with Monthly budgets of Rs. 5 Crores and above.
Own end-to-end execution, measurement, reporting and optimisation of Facebook campaigns with goals to increase transactions, current users, acquired via AdWords
Execute strategies for keyword prospects, campaign structuring, targeting across Search, and other facets of paid search in accordance with business goals.
The role requires IC (Individual Contribution) + Team contribution and even manage external agencies.
Managing and maintaining large keyword lists.
Improve quality score of ads on google and optimize campaign structure
Running A/B tests across paid search campaigns & landing pages
Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking,



and other paid search initiatives
Keep pace with search engine and PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goals.

a) Radical Accountability: Run the vertical like your own business. Product is incredibly high quality with 20%+ conversion.

b) Systems Thinking: Early stage start-up hence requires incredible detail orientation and process thinking. Doer versus a talker.

c) Extremely creative/hacker mindset with In-depth knowledge of PPC ecosystem

Requirements
Experience: 8 - 13 years

Candidates from Internet/Online/eComms

Key Skills: Performance Marketing, PPC, Paid search and Marketing, Facebook Campaigns, Google AdWords,

Core experience in Online paid advertising is required

📌 Director Performance Marketing Mumbai
🏢 Staffio HR
📍 Mumbai