Job Purpose

Responsible for driving the growth of the branch's retail liabilities portfolio by acquiring recent customers, deepening relationships with existing customers, mobilizing deposits, cross-selling banking products, and ensuring high standards of customer service while achieving business targets.

Key Responsibilities

- Acquire new CASA (Current & Savings Account) customers and generate retail liability business.
- Mobilize deposits including Savings Accounts, Current Accounts, Fixed Deposits (FDs), and Recurring Deposits (RDs).
- Manage and deepen relationships with existing customers to enhance portfolio value.
- Source high-value customers through referrals, local market activities, and corporate salary tie-ups.
- Cross-sell banking products such as insurance, mutual funds, debit/credit cards, lockers, and digital banking solutions.




- Achieve monthly, quarterly, and annual business targets for liabilities and fee income.
- Conduct customer meetings, branch activities, and lead generation campaigns.
- Ensure superior customer experience and timely resolution of customer queries.
- Maintain compliance with KYC, AML, RBI guidelines, and internal bank policies.
- Coordinate with branch operations and product teams for seamless customer onboarding.

Leadership Responsibilities

- Mentor and support Relationship Officers/Sales Executives (where applicable) to achieve branch business goals.
- Drive sales initiatives and monitor individual performance against targets.

📌 Branch Relationship Manager-Retail Liabilities-Ahmedabad (Gujarat)
🏢 Acura solutions
📍 Gujarat