Role & responsibilities

- Plan, create, and manage PPC campaigns.
- Manage campaigns on platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant advertising platforms.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns to improve CTR, Quality Score, conversions, and ROI.
- Monitor campaign budgets, bidding strategies, and daily performance.
- Perform A/B testing for ad copies, landing pages, creatives, and audiences.
- Set up and monitor conversion tracking using Google Tag Manager and Google Analytics.
- Generate regular performance reports with actionable insights.
- Collaborate with SEO, content, design, and web development teams to improve campaign performance.
- Stay updated with the latest PPC trends, platform updates, and best practices.

Preferred candidate profile





- Hands-on experience with Google Ads (Search, Display, Performance Max, Shopping, YouTube)
- Experience managing Meta Ads (Facebook & Instagram)
- Knowledge of LinkedIn Ads is an advantage.
- Robust understanding of keyword research and match types.
- Experience with Google Analytics (GA4) and Google Tag Manager (GTM).
- Knowledge of conversion tracking and attribution models.
- Experience with remarketing and audience segmentation.
- Understanding of Quality Score, CPC, CPA, ROAS, and ROI optimization.
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
- Excellent analytical and problem-solving skills.

📌 Digital Marketing Specialist (West Bengal)
🏢 Karmick Solutions
📍 West Bengal