- Assist in planning and executing social media strategies to enhance brand awareness and engagement
- Create, schedule, and publish content across social platforms such as Instagram, Facebook, LinkedIn, and Twitter
- Monitor social media handles, respond to comments/messages, and ensure timely engagement with the audience
- Support in running paid social media campaigns and analyzing their performance
- Coordinate with internal teams and creative agencies for content development (graphics, videos, copy)
- Track key metrics such as reach, engagement, follower growth, and report insights regularly
- Stay updated with the latest social media trends, tools, and best practices
- Assist in influencer collaborations and campaign executions
- Ensure brand consistency across all social media channels
- Identify opportunities for improving digital presence and customer interaction
Education
- Essential requirement: Graduate in Marketing, Mass Communication, or related field
- Certification in Digital Marketing / Social Media Marketing is preferred
Work Experience:
- 6 months to 1 year of experience in social media management, digital marketing, or content creation
- Familiarity with social media tools and platforms Basic understanding of analytics tools and social media performance tracking
📌 Social Media Associate (Mumbai)
🏢 IndusInd Bank
📍 Mumbai
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