- Ensure achievement of sales and distribution objectives by SSMs
- Work with the SSMs to ensure efficient order booking
- Primary & Secondary sales of the identified stockiest
- Trade Marketing Programs.
- Other Below-The-Line (BTL) inputs (schemes and promotions, visibility spends etc.)
- Efficiency Coverage, ECO, Bill Cut, Line Sold & Sales Value
- Work with the SSMs in the respective markets to ensure efficient Merchandising
- Coordination on POSM allocation and monitoring within the market
- Claim preparation as per SOP, validation of supporting documents & timely submissions to branch office
- Preparation of stockiest SMR and updation of accurate SMR data into REACH
- Stockiest inventory management.
- Responsible to fill accurate data in sales format/tracker, in POS/REACH package
- Market intelligence capture and reporting: complaints, competition activity etc.
- New stockiest appointment as per company norms.
- SSM Incentive Earning
- Retail Business growth.
- TLSD
- Prospect Brands / NPD and Secondary sales value