Position Title- Deputy Manager / Manager Performance Marketing (D2C)

Location: Thane, Mumbai

Role Objective

The role is responsible for planning, executing, and optimizing performance marketing campaigns for the D2C business to drive customer acquisition, website traffic, conversions, revenue growth, and customer retention. The incumbent will manage paid digital campaigns, optimize marketing performance, and drive end-to-end Martech-led retention and lifecycle marketing initiatives across CRM channels to maximize ROI, improve repeat purchases, and strengthen the online customer journey.

Key Responsibilities

Performance Marketing Execution

- Execute and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, Display, and other digital channels for the D2C website.
- Manage campaign budgets to maximize traffic, conversions, and Return on Ad Spend (ROAS).
- Monitor campaign performance and continuously optimize targeting, creatives, bidding strategies, and audience segmentation.

D2C Growth & Customer Acquisition

- Drive customer acquisition and revenue growth through data-driven digital marketing initiatives.
- Execute remarketing, lookalike audience, and customer retention campaigns to improve conversion and repeat purchases.
- Drive CRM and lifecycle marketing execution in collaboration with Content, E-commerce, and Technology teams to enhance customer engagement, repeat purchases, and retention.
- Support new product launches, promotional campaigns, and seasonal marketing initiatives.

Martech, Retention & Lifecycle Marketing

- Drive and execute retention marketing initiatives end-to-end across email, SMS, WhatsApp, push notifications, and other CRM-led channels to improve repeat purchases, customer engagement, and customer lifetime value.
- Own the planning, execution, optimization,



and performance tracking of customer lifecycle journeys such as welcome, cart abandonment, browse abandonment, post-purchase, replenishment, win-back, and reactivation flows.
- Independently operate CRM/Martech platforms and customer data segments to enable personalization, automation, cohort-based targeting, journey orchestration, and performance tracking.

Website & Conversion Optimization

- Collaborate with the E-commerce team to improve landing page performance and customer conversion rates.
- Support A/B testing of creatives, landing pages, messaging, and call-to-actions to enhance campaign effectiveness.
- Identify opportunities to improve the online customer journey and reduce customer acquisition costs.

Analytics & Reporting

- Track campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads, and other analytics platforms.
- Monitor key performance metrics including ROAS, CAC, CTR, CPC, CPA, Conversion Rate, and Revenue.
- Track retention and lifecycle metrics including repeat purchase rate, retention rate, customer lifetime value (CLV/LTV), cohort performance, CRM engagement, and revenue contribution from lifecycle journeys.
- Prepare weekly and monthly campaign performance reports with actionable insights and optimization recommendations.

Stakeholder Collaboration

- Coordinate with Creative, Content, E-commerce, CRM,



and Technology teams for paid media and retention campaign execution.
- Work with external agencies and platform partners to ensure timely delivery and campaign optimization.
- Stay updated on digital marketing trends, platform updates, and emerging best practices.

Key Competencies

- Strong knowledge of Performance Marketing and Paid Media.
- Hands-on experience with Google Ads, Meta Ads, and Google Analytics (GA4).
- Understanding of D2C business models and digital customer acquisition.
- Robust analytical and problem-solving skills with a data-driven approach.
- Knowledge of conversion rate optimization (CRO), remarketing, and audience targeting.
- Hands-on ability to execute CRM, Martech, retention marketing, lifecycle journeys, customer segmentation, and marketing automation independently.
- Ability to analyze cohorts, RFM segments, repeat purchase behavior, churn signals, customer lifetime value, and engagement metrics across CRM channels.
- Excellent communication and stakeholder management skills.

Preferred Experience

- 36 years of experience in Performance Marketing or Digital Marketing.
- Experience managing D2C performance campaigns for consumer, retail, lifestyle, home dcor, home textile, or e-commerce brands.
- Hands-on experience with Google Ads, Meta Ads, Google Analytics (GA4), Google Tag Manager, and reporting dashboards.
- Hands-on experience independently executing retention marketing across email, SMS, WhatsApp, push notifications, and automated lifecycle journeys will be preferred.
- Exposure to Martech/CRM platforms such as WebEngage, MoEngage, CleverTap, Netcore, Klaviyo, Shopify CRM, or similar tools will be an added advantage.
- Familiarity with Shopify or other e-commerce platforms will be an added advantage.

📌 Deputy Manager- Performance MarketingC) (Maharashtra)
🏢 Welspun World
📍 Maharashtra