Area Sales Manager General Trade (FMCG

Company: IFC Ventures Pvt. Ltd.
Location: Mumbai (Field-Based)
Experience: 2–5 Years
Salary: 4–8 LPA
Job Type: Full time | Permanent

About the Company

IFC Ventures Pvt. Ltd. is a fast-growing consumer goods company building and scaling brands across Skincare, Personal Care, Hygiene, Wellness, and FMCG categories. We are looking for dynamic sales professionals to drive market expansion and strengthen our General Trade distribution network.

Job Summary

We are seeking an experienced Area Sales Manager to manage General Trade operations, develop distributor networks, drive secondary sales, expand retail coverage, and achieve sales targets within the assigned territory.

Key Responsibilities

- Achieve monthly, quarterly, and annual sales targets.
- Develop and manage General Trade distribution across assigned territories.
- Appoint, onboard, and manage distributors.
- Drive primary and secondary sales through distributors and retail channels.
- Increase retail coverage, product availability, and market penetration.
- Build strong relationships with distributors, retailers, wholesalers, supermarkets, pharmacies, and cosmetic stores.
- Monitor inventory, collections, and distributor performance.
- Lead, guide, and monitor Field Sales Officers/Sales Executives.
- Track competitor activities, pricing, promotions, and market trends.




- Prepare sales reports and ensure timely CRM updates.

Candidate Profile

- Graduate in any discipline.
- 2–5 years of experience in FMCG General Trade Sales.
- Strong experience in Distributor Management and Channel Sales.
- Hands-on experience in Territory Management and Secondary Sales.
- Experience in Personal Care, Skincare, Hygiene, Consumer Goods, OTC, or Food & Beverage is preferred.
- Excellent communication, negotiation, and relationship management skills.
- Willingness to travel extensively within the assigned territory.
- Proficiency in Microsoft Excel and sales reporting tools is preferred.

Key Skills

General Trade (GT), Distributor Management, Channel Sales, FMCG Sales, Territory Management, Secondary Sales, Retail Sales, Sales Management, Business Development, Team Handling.

Why Join IFC Ventures?

- Salary package of 4–8 LPA.
- Opportunity to work with quick-growing FMCG and Personal Care brands.
- Career growth into senior sales leadership roles.
- Dynamic, performance-driven work environment.
- Exposure to multiple product categories and market expansion initiatives.

Preferred Industry

FMCG | Consumer Goods | Personal Care | Skincare | Cosmetics | Hygiene Products | Consumer Healthcare | Food & Beverage

Contact

Mobile: (phone hidden)

Email ID: [email protected]

📌 Area Sales Manager (Mumbai)
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