Job Title: Content Strategist Brand & Creative

Location: Noida (On-site)
Working Days: Monday to Saturday
Work Timings: 10:00 AM – 7:00 PM

Key Responsibilities

Brand Narrative & Positioning

- Build and evolve the brand's storytelling, messaging, and visual identity.
- Translate technical product concepts into emotionally engaging and consumer-friendly content.
- Drive a shift from functional communication to aspirational brand storytelling.
- Maintain a premium, contemporary, and globally relevant brand image across all touchpoints.

Content Strategy & Creative Ideation

- Develop high-performing content ideas across:
- Instagram Reels
- Creator Content
- Performance Ads
- Educational Content
- Brand Storytelling

- Build scalable content frameworks and recurring content series.
- Create compelling hooks, scripts, storytelling angles, and content formats.
- Understand and optimize for virality, watch time, saves, shares, engagement, and conversions.

Shoot Direction & Creative Execution

- Lead end-to-end execution of:
- Product Shoots
- Campaign Shoots
- Creator and UGC Content
- Educational Videos

- Own moodboards, shot planning, styling guidelines, and creative references.
- Ensure strong visual storytelling and premium content quality.

Hands-On Content Creation

- Write scripts for short-form video content.
- Conceptualize and develop reel ideas.
- Create engaging hooks and storytelling frameworks.
- Prepare creator briefs and content guidelines.
- Adapt trends into brand-relevant content.




- Plan and manage content calendars.

Ads & Organic Content Integration

- Develop content that performs across:
- Meta Ads
- Instagram Organic
- Creator Platforms
- Product Launch Campaigns

- Apply strong understanding of:

- Performance Creatives
- Hook Optimization
- Retention Storytelling
- Brand and Performance Marketing Balance

Cross-Functional Collaboration

- Work closely with:
- Editors
- Videographers
- Designers
- Content Creators
- Leadership Team

- Ensure speed and quality in content execution.

Key Performance Indicators (KPIs)

- Click Through Rate (CTR)
- Engagement Rate
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Organic Content Growth
- Product Launch Performance
- Campaign Performance
- Content Engagement & Storytelling Impact

Desired Candidate Profile

- 3–6 years of experience in Content Strategy, Creative Strategy, Branding, Content Marketing, or Performance Marketing.
- Strong understanding of short-form content psychology and social media trends.
- Proven track record of creating high-performing or viral content.
- Strong visual aesthetics and understanding of premium/luxury brand communication.
- Experience directing shoots and working with creators/influencers.
- Strong understanding of D2C brands and Instagram content ecosystems.
- Ability to transform ideas into execution with speed and ownership.
- Excellent storytelling, creative thinking, and communication skills.

📌 Content Strategist (Uttar Pradesh)
🏢 Jobs Territory
📍 Uttar Pradesh